ANCIENT NON-GREEK RHETORICS contributes to the recovery and understanding of ancient rhetorics in non-Western cultures and other cultures that developed independently of classical Greco-Roman models. Contributors analyze facets of the rhetorics as embedded within the particular cultures of ancient China; Egypt; Mesopotamia; the ancient Near East more generally; Israel; Japan; India; and ancient Ireland. The ten essays examine rhetorics as broadly construed; analyzing texts; addressing silence; as well as considering the placement and use of texts as part of multimedia cultural communication; involving ritual along with oral; visual; sensual; experiential; and architectural elements and performances. CAROL S. LIPSON is Professor of Writing and Rhetoric; and immediate past chair of the Writing Program at Syracuse University. She received her PhD in English at the University of California-Los Angeles; where she began the study of Egyptology. She has published on ancient Egyptian medical rhetoric; on the multimedia nature of ancient Egyptian public texts; and on the central Egyptian value of Maat in relation to the culture's rhetorical principles. With Roberta Binkley; she co-edited RHETORIC BEFORE AND BEYOND THE GREEKS (SUNY Press; 2004). ROBERTA BINKLEY received her PhD in rhetoric from the University of Arizona. Subsequently she has taught at the University of Tennessee at Chattanooga and at Arizona State University. Her research has focused on Near Eastern rhetoric in early Mesopotamia; with particular attention to the works of the priestess and poetess Enheduanna. With Carol S. Lipson; she co-edited RHETORIC BEFORE AND BEYOND THE GREEKS. CONTRIBUTORS include Roberta Binkley; Richard Johnson-Sheehan; Carol S. Lipson; Yichun Liu; Arabella Lyon; Steven B. Katz; Marie Lee Mifsud; Scott R. Stroud; James W. Watts; Xiaoye You; and Kathy Wolfe.
#1146658 in Books 2013-05-01Original language:EnglishPDF # 1 9.10 x 1.10 x 6.20l; 1.04 #File Name: 1597977063224 pages
Review
2 of 2 people found the following review helpful. Insightful readBy Anthony TodaroStrategic Thinking in 3D" provides useful ways for government and business officials to think about what strategy means for their organizations. It is particularly useful to the practitioner who needs to think about strategy in an organized and rigorous way. As Ross Harrison lays out early in the book; the word strategy is used loosely; some would say recklessly; by practitioners and laypersons alike. It is oftentimes used to convey something as simple as a good idea or as routine as a plan of action. "Strategic Thinking in 3D" adds rigor to the concept of strategy by arguing that strategy is much more; it is about creating leverage and getting people (and situations) to do what they otherwise wouldn't be inclined to do.Harrison also helps advance the thinking of the strategist by making a distinction between resources and capabilities. He skillfully argues that the strategist needs to not lose sight of capabilities; while also remaining cognizant of the resource constraints of his or her organization. But one of the most interesting parts of the book deals with how organizations need to think about their external environments. He argues that in today's complex world; strategists need to be thinking multi-dimensionally about the threats and opportunities that their organizations face. His breakdown of those environments into systems; opponents and groups is a convenient and powerful mechanism for thinking about strategy.The only real drawback of the book is that the foreign policy examples are drawn almost exclusively from the Middle East. While the author obviously understand this region; the book would have been more universally useful had it drawn from a broader set of cases. But since the cases are used to just reinforce the general concepts; this is not a major failing. Overall the book is insightful and useful for the practitioner of strategy.TT2 of 2 people found the following review helpful. An analysis of strategic thinkingBy Stan SAs a retired CEO of a large NFP; I found Prof. Harrison's treatment of the very complex subject of strategic planning instructive and enlightening. He has detailed the steps in a logical and understandable manner. His knowledge of international politics and business are used skillfully to illustrate strategic successes and failures. He makes important distinctions between overriding goals; strategic goals; tactics; and the subsidiary steps with discrete markers by which to measure accomplishment toward the overriding goal. His analysis of different ways to compete were not only instructive; but he shows in his analysis of our embroilment in the Middle East how and why it was orchestrated. Everyone involved in making corporate decisions beyond next month should read this book; along with everyone interested in understanding our dilemmas in foreign policy.2 of 2 people found the following review helpful. Highly versatile and originalBy Julia SloanHighly recommended. In addition to being an insightful and well-written book; Harrison's book is also very versatile -- appropriate for business; policy; and military leaders. He presents a unique view point of strategic thinking that argues for the inclusion of three dimensions: systems; opponents; and groups. Explanations of each dimension are supported throughout the text with relevant examples drawn from corporate and military arenas. Harrison's book makes a much-needed contribution to a crowded field. Excellent.
