In 1993; Tony Magee; who had foundered at every job he'd ever had; decided to become the founder of a brewery. So You Want to Start a Brewery? is the thrilling first-person account of his gut-wrenching challenges and heart-warming successes. Based in Petaluma; California; the Lagunitas Brewing Company makes simple and flavorful craft beer that defies categorization. The same could be said for this book. Equal part memoir; narrative; and business story; with liberal dashes of pop culture and local color; this illuminating yet hilarious account of a one-of-a-kind made-in-America journey just happens to culminate with the success of one of the nation's most popular craft beer brands. In twenty years; Lagunitas has grown from a seat-of-the-pants one-man operation to be the fifth largest-and the fastest-growing-craft brewer in the United States. So You Want to Start a Brewery? is a look behind the curtain rather than a simple business story. It's unglamorous and full of hilarious digressions; but it's never afraid to mess with the nuts and bolts. Devoted to details but never boring; this is a must-read for all who have considered starting their own business-or have sweated blood working to get one on its feet. Told in the vibrant voice of the man closest to the process-and with the most to lose-this illuminating volume should quench the thirst of anyone who has ever tried a Lagunitas beer. Tony Magee is the founder and CEO of the Lagunitas Brewing Company. He lives in Marin County; California.
#1686008 in Books Harbour Publishing Co. 1991-01-01Format: UnabridgedOriginal language:EnglishPDF # 1 8.50 x .76 x 5.48l; .72 #File Name: 1550170414238 pages
Review
4 of 4 people found the following review helpful. AMAZING story.....By Border GirlThis is an amazing book.....I've read it; lent it out to friends; and finally had to chase it down and take it back because I wanted to read it again; in the midst of the "Ice Road Truckers" series. John Denison was one of the guys that "started it all" up there; building the ice roads. to think that he allowed a woman to come along and write about it just boggles the mind. To think she DID it just boggles the mind. We're talking the 70's here; pre-computer; pre-GPS; pre-cell phone. In this book; John Denison is ailing; but he actually lived to be 84 years old and was honored by the Canadian government for his efforts at the ice road building. A wonderful story. If you are an "Ice Road Trucker" fan; do not hesitate one bit; get this book. If you are just looking for an interesting book with historical perspective on the Far North; this is it. I highly recommend this book.0 of 0 people found the following review helpful. I really enjoy the television series "Ice Road Trucker" so I appreciate ...By ScotchmanI really enjoy the television series "Ice Road Trucker" so I appreciate the history of how the road began and who was the creator of it.0 of 0 people found the following review helpful. Great book!By JudyBI was first drawn to this book because of it's title. My maiden name was Denison (not many one-n denison's out there). I gave it to mt Nephew he really enjoyed it.
