Airlines are competitive and complex businesses and great airlines don’t just happen. In British Airways’ case it has been a long journey – in fact; it has been many millions of journeys of customer expectations; experiences and emotions; connected by tradition; innovation and service. From advertising to airports; from first impressions to final destination; every detail informs and shapes the customer experience and shapes those journeys. Using an incredible wealth of material from the British Airways archive; curator Paul Jarvis takes us through the decades from the 1940s to the present; exploring the evolution of advertising; interiors; on-board experience and crew uniform fashions; and how these have come together to shape not only the internationally renowned British Airways brand but the way we view commercial aviation.
#296692 in Books Lederman Noah 2017-02-07Original language:English 9.30 x .90 x 6.28l; .0 #File Name: 1442267437256 pagesA World Erased A Grandson s Search for His Family s Holocaust Secrets
Review
7 of 7 people found the following review helpful. it was picked as one of the best non-fiction books to be released in 2017By Rob RossThis book (which is currently on sale) has very special meaning for me. Noah Lederman is the son of my oldest friend. This is an incredibly poignant and profound memoir (see review below) that resonates from both an emotionally personal place and in the context of today's political climate. I cannot give it a higher recommendation. Below is a review from the Philadelphia Enquirer...it was picked as one of the best non-fiction books to be released in 2017......you will not be disappointed...NonfictionIn A World Erased:A Grandson’s Search for his Family’s Holocaust SecretsBy Noah LedermanReporter Michael Matza writes: In A World Erased: A Grandson’s Search for his Family’s Holocaust Secrets (Rowman Littlefield; $24.95); Noah Lederman; a New York teacher and travel writer; offers a compelling second-generation perspective on the Holocaust; the survivors; and their families. He craves the details about death camps and ghettoes that gave his father nightmares. Part travelogue into the Europe of former concentration camps and his grandparents’ native Poland; part quest for the ugly truths he was shielded from as a child; Lederman’s narrative opens with the death of his grandfather; and the urgent need to learn; delicately; from his grandmother what he can before her stories die with her.Rowman Littlefield3 of 3 people found the following review helpful. Excellent book. Heartfelt and powerful.By GregExcellent book. Heartfelt and powerful. Lederman did a great job of capturing his grandparents experience; both during the holocaust and decades later where the trauma still lingered. His writing style made his own journey to learn about his family's past while defining his identity; easy to relate to while reading. It's something we all go through; but not so many within the context of a family that survived something so horrific. The story is a reminder that such events did not happen so long ago and that we all need to be vigilant in preventing such immense human suffering. Though his family is proof of human resiliency and a continuous renewal of life. Highly recommended.!0 of 0 people found the following review helpful. Up all night; reading this...By Jessica VoigtsHave you ever read a memoir that you couldn't put down? They are rare; but I've found one: A World Erased: A Grandson's Search for His Family's Holocaust Secrets. Author Noah Lederman delves into his family's past - both in the United States; and at different concentration camps and towns in Europe. His phenomenological work tells of a childhood filled with love; food; and incredible grandparents; which turns into a quest for understanding - of the lives of those we love most; of the horrors of concentration camps during the Holocaust and how people lived through them; of chance and bravery; of travel and research; of tackling such a horrific subject...so that we don't forget.How much do we know about our family members; our friends; the ones we love? What happens when you uncover the past (as much as anyone can; really); and ask the hard questions? Lederman is an excellent writer; and not only shares family memories; but his journey to understand the lives of his grandparents - what they survived during the Holocaust - and how that affected the rest of their lives. It is powerful; moving; andI have never read a memoir that held my attention so much that I couldn't sleep; turning out the light at 6am when the sun was rising; as I turned the last page; I felt bereft at finishing; awe at Lederman's words and story; and love for his family. Over my morning coffee; I thought deeply about how important personal histories are - that we must honestly represent lived lives; so that mistakes and horror aren't revisited. I thank Lederman for sharing his family history; for traveling and discovering his family's history; and for writing this incredibly important book.Highly recommended.
