You might be surprised to learn that many of the consumer brands and products we enjoy today exist because of streetcar advertising. The Industrial Revolution of the early 1900’s and a massive consumer audience riding over 50;000 streetcars in nearly 3;000 cities and towns in every state of the union provided a great opportunity for Barron Collier; a native of Memphis; Tennessee. He simply used streetcar advertising to bring these two forces together and created the largest streetcar advertising empire in the world. By age twenty-six; he was a millionaire and at one time had business offices in 70 cities with business interests in more than a thousand cities. Most of these advertising cards have remarkable color graphics; over 250 of them are included in this book for your viewing pleasure. While streetcar advertising is definitely not a major advertising medium today; the advertising community might be surprised to learn that the basic principles of consumer advertising have not changed that much in the last one hundred years. Investors might do well to review this book to see which companies are still producing these popular products and brands as they represent some of the most successful businesses in America today.
#735440 in Books Raphael Ray 2016-07-05Original language:EnglishPDF # 1 8.20 x 1.40 x 5.50l; .0 #File Name: 1620971836400 pagesA People s History of the American Revolution How Common People Shaped the Fight for Independence
Review
2 of 2 people found the following review helpful. A wonderful view of the American Revolution from the viewpoint of the people that participated in it!By gloine36One of the wonderful things to emerge out of Howard Zinn’s focus on the struggles of the common people in history was the bottom up approach to studying history. Zinn was not responsible for this view alone; but his seminal work A People’s History of the United States played a very important role in popularizing the history of ordinary people in extraordinary times. Ray Raphael continued that tradition with this volume concerning the American Revolution. Part of Zinn’s People’s History series; American Revolution explores the period through the actions of common people. The result is a very different view of the Revolution. Raphael explores the history of ordinary Americans in the time of the American Revolution in seven chapters. From the very beginning of the Revolution in the time of the Stamp Act through the Spirit of ’75; women; loyalists; Native Americans; and African-Americans; he explores how the actions of these common people affected the course of the era. The result is a fascinating exploration of history that often is overlooked or downplayed by history books. Gone are the Great Men of History and in their place are men and women who had to make decisions for their own interests and needs. This is a great book in the sense that it can complement political histories or grand narratives by providing a view to the role of people in the Revolution. That is the best way I think the bottom up approach to history can work. As a college professor; one of the classes I teach is the survey course which covers a huge amount of time in a relatively short period of time. We often have no recourse but to go with the larger view of history as a result. I have found that providing each student with a segment from this book and others like it gives them a glimpse into the ways common people reacted to the events around them. In this way they can begin to understand that history is really nothing more than the actions of millions of people over time. Some of those people are well known to us while many others are not; but all of their actions are what makes history; not just that of a few. I particularly like how Raphael explores the history of the Stamp Act riots that took place in Boston of 1786. He explains the role of Ebenezer MacIntosh in orchestrating those riots. Yet; most Americans have never heard of this man and what he did. Without Ebenezer’s actions; these riots might not have taken place or been directed against the Stamp Act. Without them; it becomes difficult to say what might have happened. Suddenly; the role of a common becomes important to how things occurred in history. There are many more tales like this in the book. That is what really stands out. It is a collection of stories and that makes for great history. This was not a good/evil or black/white event. There were many shades of grey before; during; and after the period. People had widely varying reactions to the event itself and acted accordingly. Don’t believe me? Read for yourself and you can begin to understand why people did what they did. Even better; learn how some of these actions would have ramifications for events that transpired long after these people passed away. The book is easy to read too. Raphael made good use of sources; but instead of writing like a closeted academic he focused on telling a story. The result is a good; fact filled; and entertaining view of history that often eludes many historians’ attempts. I thoroughly enjoyed reading this book and found many uses for it in my history classes.1 of 1 people found the following review helpful. A great read; a great piece of the whole pictureBy V.C. KnightMany times an author will write a book based on numerous other books where authors interpret circumstances that are the relied upon by other authors. The results are a variations of the facts. However; in this book you are reading the actual words of the people of that time. You get their feelings as well as true facts. A great read; a great piece of the whole picture; for the inquisitive as well as historians. You'll come away telling people "Did you know that.....?"1 of 1 people found the following review helpful. Ray Raphael is a remarkable writer and incredible historian who ...By Shawn McAllisterRay Raphael is a remarkable writer and incredible historian who has a gift for being able to bring history alive. He cuts through all the glamorized versions of our history that we've been fed throughout our lives by clearly describing things as they most assuredly must have happened. He's refreshing and compelling. That's why this is an additional copy I ordered just to share with friends.
