DOC A History of the Modern World Since 1815 by From McGraw-Hill in History

Description

A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of cliches; cheesy productions; miscast celebrities; and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious; always dead-on And Now a Few Words from Me; Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos; return clients' rights to the forefront; and--once and for all--eliminate bad advertising from the face of the earth.